How to explain software apps with Web Video

TAB is an international records management company that engaged Kicker a few years back. Since then, we have produced a half dozen web videos for TAB which help its target audience better understand TAB’s market-leading enterprise file management systems. Our latest video, for TAB’s FusionRMS software, proves that a properly produced video – with a concise story-line, can deliver incredible results for the marketing team. The best part is this style of motion graphics and screenshots is very cost effective! Have a software or web app that needs an “explainer video” to drive sales?

Kicker credits:

Producer: Paul Writer: Ross Animation: Steve

Selling US real estate investments with Web Video

We’re privileged to work with a lot of fast growing companies. The Optimus US Real Estate Fund is one of them. Even as the US real estate market hits the bottom, more and more saavy real estate investors are turning to Optimus to take advantage of this terrific opportunity. The executive team chose Kicker to produce marketing materials, a website, an online marketing plan – and a couple of web videos like this one to help drive new leads. Optimus recently issued a news release saying it had raised $25 million from Canadian investors.

Kicker credits:

Producer/Writer: Paul Animation: Steve

Kicker’s HD crew brings cinema to private aviation

We were thrilled to land Calgary-based Air Partners as a ongoing video client.   In this web video, the Director of Marketing wanted to showcase his entire team and to explain why executives should be flying private.   Now,  our camera guys immediately thought they were shooting limos, fur coats and “rock star parties”. But as producers, we suggested  the look and feel should be about confidence, safety and a key selling feature about private aviation,  productivity. The entire video was shot on a Canon 5dM2. As an additional flare, we elected to create original music for the piece.

Kicker credits:
Producer: Paul Camera: Josh Post: Ron

HomeZada drives leads using web video

Do you know when your furnace should be cleaned? or when the roof needs replacing? According to another California-based client HomeZada, most don’t know. That’s why this scrappy startup engaged Kicker to explain to viewers why keeping on top of your home tasks is important — and why signing up for HomeZada’s on-line application keeps you “on task”. Our design team went the extra mile on this one using 3D animation combined with sexy motion graphics.

Kicker Credits:
Producer: Paul Writer: Jenn Design: Steve Sound: Brian

Orb Music selects Kicker for key web videos

Over the next week or so, we are going to be sharing some powerful web video content Kicker has produced for clients all over North America. Hopefully, a video or two might spark a few ideas for you on how to implement video to drive leads, generate sales or in the case of our first video to share…. to educate.

We’re lucky to have a number of Silicon Valley firms as video clients.  Orb Music is one of them.  It engaged Kicker to create a series of web videos to help explain Orb’s product offerings…. including Orb Music. Watch for more videos this week!

Kicker Credits:

Producer:  Paul   Writer:  Paul & Jenn   Animation:  Steve   Sound:  Brian

Welcome to the Kicker Blog

New Blog….  let’s start sharing video content we are producing for clients!